The business case for a service business With cloud applications, it is increasingly easy to have (almost) real-time access to the financial performance of our company. Of course, as an accountant, I am quite well equipped to analyze the numbers. On the other hand, as an entrepreneur, I must say that it takes on another meaning. For what? Because it’s not just numbers and it’s not enough to make decisions based on the analysis we make of these indicators. In the past, as CFO, I gave my opinion, I issued recommendations, but ultimately, it was the CEO and the management team